BLUEMEDIA BARCELONA | Eva Caballero
Imagine. Design. Bring digital products to life.
For over 20 years, I’ve helped companies, foundations and public institutions turn their digital services and products into clear, useful experiences — and then bring them to life in a sustainable way.
I know from experience that before any project can be built, it needs imagination, insight, reflection, prototypes and testing. That’s where the difference lies: I use product-design tools that unravel complexity and turn it into digital solutions that make your service intuitively understandable — and therefore work better.
In this first phase, the complexity of ideas, knowledge, data and intuition is transformed into a clear concept and a shared roadmap. I do this through a series of work sessions designed for each client, where we define objectives, needs, users, usage contexts and project challenges. I apply service-design methodologies to turn this analysis into the strategic foundation of the project.
Before any development begins, it’s essential to create a document that brings together all agreements and turns the previous analysis into a clear definition of the service. This document guides the development team so they can work with clarity, efficiency and confidence. It includes users and roles, language requirements, security and hosting needs, as well as maps, designs and work phases that ensure an agile and coherent development process.
If a client doesn’t have their own development team or a regular technical partner, I can recommend trusted collaborators or take on the development myself through Bluemedia Barcelona, delivering a complete, ready-to-use application.
During the development phase, I coordinate the process so that both the technical team and the client have all the information they need. Once the product is up and running, I support the launch with testing sessions and continuous evaluation, and I create guides or training materials for future users, ensuring that the digital service is sustainable and can evolve over time.
DiaPS is a European project that began as the first point of reference for knowledge on sport and type 1 diabetes, and has evolved into a support space for the entire sports community living with diabetes. The consortium is made up of IDF Europe, #dedoc°, TSV Bayer, EMCA and ÀreaQ, under the leadership of the Croatian club HASK Mladost.
Together with ÀreaQ, we defined the project’s digital transformation: turning the printed guides into an application that brings together all existing knowledge while also providing a network for the community to share experiences and insights.
The result is an Android and iOS app, along with a website, that expands the project and gives it lasting digital continuity.
The Barça Foundation reviewed and expanded its system of indicators for measuring global impact, a process that opened a new stage in how its projects are evaluated. This evolution made it necessary to update the existing application so it could adapt to the realities of each territory: different contexts, languages, available resources and specific objectives, among others.
I designed a more flexible and comprehensive evaluation tool, capable of integrating this new system of indicators and allowing each project to configure its own assessment while maintaining a transversal view for the entire Foundation. The application presents the data through a usable, visual and up-to-date results dashboard.
I coordinated the development together with the company the Foundation had worked with on the previous version of the application.
I’m a specialist in digital project leadership, with twenty years of experience guiding innovative digital projects across public health, social action and sports.
I originally trained as a journalist and later completed a master’s in Corporate Communication, but over the years my work has led me deep into web architecture, graphic design, SEO and social media.
Above all, I’m a persistent, tireless organiser — someone who keeps complex projects moving, connects the right pieces, and makes sure ideas become real.